SHAH ALAM, 10 September 2008 – PROTON Holdings Berhad today announced the appointment of Claudius Meynert as the new Director of International Sales and Services Division (ISSD). Meynert, 44, will spearhead ISSD and drive PROTON’s aggressive export growth.
PROTON’s Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir said: “With Meynert at the helm of PROTON’s ISSD, the company is now more equipped in its effort to focus on PROTON’s long term export strategy, concentrating on high growth regional markets namely ASEAN, China, India Middle East, including North Africa.”
Meynert is optimistic and looks forward to contributing and developing new sales and marketing strategies for PROTON’s ISSD and aims to further improve PROTON’s brand equity in the respective markets.
An MBA holder from the Georg August University in Goettingen, Germany, Meynert was attached to German carmaker Audi AG for 14 years with several significant sales and marketing management positions in Germany, China, Thailand and Singapore. He last served Audi as Managing Director of Regional Headquarters for Asia Pacific, before setting up Trade Asia in 2007, an automotive and parts trading company, based in Bangkok, Thailand.
About PROTON
PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.
Source : Proton.Com
PROTON’s Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir said: “With Meynert at the helm of PROTON’s ISSD, the company is now more equipped in its effort to focus on PROTON’s long term export strategy, concentrating on high growth regional markets namely ASEAN, China, India Middle East, including North Africa.”
Meynert is optimistic and looks forward to contributing and developing new sales and marketing strategies for PROTON’s ISSD and aims to further improve PROTON’s brand equity in the respective markets.
An MBA holder from the Georg August University in Goettingen, Germany, Meynert was attached to German carmaker Audi AG for 14 years with several significant sales and marketing management positions in Germany, China, Thailand and Singapore. He last served Audi as Managing Director of Regional Headquarters for Asia Pacific, before setting up Trade Asia in 2007, an automotive and parts trading company, based in Bangkok, Thailand.
About PROTON
PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.
Source : Proton.Com
