SHAH ALAM, 8 September 2008 – PROTON Holdings Berhad today launched a nationwide contest to name its first multi-purpose vehicle (MPV) which will be introduced early next year. Describing it as the first home-grown MPV, PROTON is calling for all Malaysians to name the vehicle via an SMS and online contest starting today and ending 30th of September.
The grand prize winner will win the new Proton MPV itself while two runner-ups will each win a trip for two to Lotus UK worth RM15,000 each. To help the public come up with ideas, PROTON has described the much anticipated MPV as a comfortable vehicle for both driver and passenger with more leg room and luggage space. The new MPV will also be affordable, and for its size, it is a car designed for families.
Speaking at the contest launching event today, PROTON Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir explains that the MPV is expected to be “delivered” at the end of March 2009. “This ‘bundle of joy’ is not only ours but is shared together with the rest of the country and all Malaysians. This is a historic moment for us and we would like the public to play a big part in naming the new MPV,” says Dato’ Syed Zainal.
Participants can submit their name of choice for the MPV via SMS or online at the www.proton.com website. Each entry must be supported with a rationale for the name and an original tagline. Part of the proceeds from the SMS entries will be donated to charity. The contest will be closely audited by professional auditors to ensure all processes are done with due diligence and integrity. Winners will be notified by telephone in October.
On the company’s aspiration for the new MPV, Dato Syed Zainal explains that “while it is a whole new market segment for PROTON, we are certain that the public will accept this new ‘baby’ with open arms.”
“We believe that this MPV will fit into our aspiration to build the “right car for the right market at the right price” for all Malaysians. We aim to offer the new MPV the best features for families, with its style, price and utilization,“ adds Dato Syed Zainal.
About PROTON
PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.
Source : proton.com
